Notes from the studio.
Essays, methodology, and field notes on getting garages found on Google and AI search — SEO, AI optimization, web design, and the business of keeping the ramps busy.
Google AI Overviews Are Killing Your Firm's Organic Traffic. Here's What to Do About It.
AI Overviews are shrinking organic results by up to 40%. For independent accounting firms already struggling on page 3, this is existential. But there's a counter-strategy that most practices are completely ignoring.
How Many Calls Is Your Firm Missing? (The Number Will Shock You)
We tracked missed calls across 25 accounting firms for 30 days. The average? 18 missed calls per week. At a client lifetime value in the thousands, that's serious revenue walking out the door every single week.
Is ChatGPT Recommending Your Firm? If Not, Here's Why.
More people are asking AI for accountant and tax-help recommendations. We tested 500 accounting queries across ChatGPT and Perplexity. Here's what determines who gets recommended - and who gets ignored.
The Complete Hyperlocal SEO Guide for Accounting Firms (2026)
A step-by-step guide to dominating local search in every neighbourhood you serve. From programmatic service-area pages to citation building, this is the playbook that fills your calendar with qualified consultations.
How Independent Firms Can Compete With the National Tax Chains Online
National chains spend millions on digital marketing. But they have a weakness you can exploit: they can't do hyperlocal, and they can't do advisory. Here's the playbook for beating the big firms in your area.
From 12 to 150 Google Reviews in 6 Months: An Accounting Firm's Playbook
Google reviews are the #1 local ranking factor. Here's the automated system our clients use to build review count on autopilot without awkward ask-in-person moments.
Get your firm found.
Then grow it.
Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.